Toyota Crown Model History

May 12th, 2023 by

Toyota has been making the Crown, a midsize luxury vehicle, since 1955, although not always releasing it for sale in the United States. The 2023 Toyota Crown is a recent arrival marking the model’s return to America at last, and it brings to mind the long list of Crown generations leading up to it. Take a brief stroll through the history of the Toyota Crown below.

1st Generation: RS S30 (1955-1962)

The very first Crown was also the first Toyota vehicle to be exported to the U.S. While now the longest-running Toyota passenger car, that was only one of its advantages over competitors. For instance, a 1.5-liter 48-horsepower R-series engine and a three-speed manual transmission with a column shifter were included as standard.

2nd Generation: S40 (1962-1967)

The revised version, which borrowed numerous features from American vehicles, also sought a stronger grasp on the international market. The Crown station wagon body type made its debut here, as did a 1.9-liter four-cylinder engine. Toyoglide, a column-shifting two-speed automatic transmission, was also introduced. The “M” six-cylinder engine was added in 1965, which also marked the beginning of four-cylinder Toyota R-series engines.

3rd Generation: S50 (1967-1971)

For the third generation Toyota Crown, higher-spec vehicles had four-cylinder engines with displacements of 2.0 or 2.3 liters, but lower-spec cars had R-series four-cylinder engines. The four-door station wagon, pickup, and double cab pickup trucks, as well as a new two-door hardtop, were all available, creating a huge range of Toyota Crown vehicles.

4th Generation: S60 and S70 (1971-1974)

With the start of this generation in February 1971, the 4M 2600 engine and luxurious Super Saloon trim level made their debut, along with the Super Deluxe and Deluxe. In the Crown’s 1973 makeover, the top-of-the-line Royal Saloon was introduced. There were two options: the 2.0-liter MS70 or the 2.6-liter MS75 Hardtop Coupe. Also available in some regions was a 2.0-liter 5R engine. The sedan and wagon were given the MS60/MS65 and MS62/MS63 designations, respectively.

5th Generation: S80 and S100 (1974-1979)

With a 2.2-liter diesel engine available in later variants, the fifth-generation Crown was the most mechanically significant evolution yet. It received fuel injection capability for the 2M or 4M engine, plus four-wheel disc brakes. The vehicle’s length increased due to alterations in the body style, and it lost its official hardtop status when a B-pillar was added.

6th Generation: S110 (1979-1983)

The S110 had a 2.8-liter engine option and improved on what would be the Crown’s final four-cylinder engine with a turbo package. Even though it was the final hardtop model, it came with additional options, such as a glass roof, two-tone paint, cruise control, and even a compact fridge for the back seat.

7th Generation: S120 (1983-1987)

The S120 was the first of the Crowns to provide four-wheel independent suspension. A special 3.0-liter engine with 190 horsepower was also offered on the Japanese market for the Royal Saloon, and it quickly gained popularity as an engine replacement for the Toyota Supra of the same era. For the C-pillar trim on the sedans, this generation’s style was distinguished by the use of patterned glass panels.

8th Generation: S130 (1987-1991)

Only sold in Japan and a few other markets, the eighth generation introduced several curious powertrains, such as the older 2.8-liter inline-six with available fuel injection or a left-hand drive, four-speed manual shifting 2.2-liter inline-four engine called the 4Y. The S130 Royal Saloon G introduced the world’s first CD-ROM-based navigation system, which was on a color CRT display. The generation also introduced traction control and electronically controlled shocks to the Crown.

9th Generation: S140 (1991-1995)

By this point, the Crown was simplified to one body style, which was the sedan hardtop, but with four engines ranging from 2.0 to 4.0 liters in size. The Crown Majesta, which was first available in 1991 as a full-size premium luxury vehicle, replaced the Crown Royal Saloon G. The Majesta had a V-8 engine and was loaded with expensive electronic options similar to those available on German luxury cars.

10th Generation: S150 (1995-1999)

Probably the most iconic iteration of the Crown before the new millennium, the S150 was available in sedan and hardtop body types and used 2.0- and 3.0-liter engines, including a diesel version. The 10th generation was also the first to use a non-separated chassis architecture and offer four-wheel drive.

11th Generation: S170 (1999-2003)

With the Crown well established and a new millennium coming, the 11th generation put more emphasis on roominess and interior design. Although the hardtop was eliminated, the Crown Estate wagon was unveiled as the first new wagon option in three generations. Additionally, two new engines were added: a 3.0-liter mild hybrid featured in the Royal trim and a 2.5-liter turbo for the Crown Athlete.

12th Generation: S180 (2003 to 2008)

The S180 stood out with the visual concept of the Zero Crown, emphasizing an all-new start for the Crown, as pure and luxurious as a diamond. For the new Royal and Athlete models, the engine was upgraded to a V-6. The Crown Majesta continued to use the V-8, now in a 4.3-liter version with available four-wheel drive. The new engines improved fuel efficiency and slightly increased horsepower.

13th Generation: S200 (2008 to 2012)

The S200 further established the Crown’s image as a luxurious performance car. Toyota released a TRD version reaching zero to 60 mph in 4.4 seconds and a V-8 4.6-liter twin-turbo engine producing 555 horsepower. The new Crown Athlete trim level stayed fancy but also steered the upgrades mostly toward track performance.

14th Generation: S210 (2012 to 2018)

Another generation the U.S. didn’t see, the 14th version of the Crown was introduced by Toyota in December 2012 under the “Reborn” name, and a special edition appeared in 2013 in a stunning bright pink exterior called Reborn Pink. The vehicle’s base powertrain continued the trend of a V-6 engine with a hybrid option.

15th Generation: S220 (2018-2022)

Exterior of a 2023 Toyota Crown in San Antonio, TX

For the Japanese market, the 15th generation of the Toyota Crown got Nürburgring tuning. The top model included a 3.5-liter V-6 engine and an approximately 360-horsepower hybrid propulsion system. In 2019, this version of the Crown was selected as an official cabinet minister vehicle of Indonesia.

After such an eventful path, the 2023 Toyota Crown is now available in the United States and marks the start of the 16th generation. We could spend a lot of time selling up its notable features, including the hybrid fuel savings. To find out more, come visit us at Red McCombs Toyota in San Antonio, Texas, or contact us.

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